HOBIE – Surf Shop Story Book

The roots of what is now known as « lifestyle retail » go back to a couple of iconoclastic surfers in the early 1950s: Hobie Alter and Dick Metz. The former perfected the craft and art of surfboard shaping (and, later, catamaran design); the latter mastered the craft and art of selling the products that came to define the surfing lifestyle. What started with a few surfboards for a few hardy riders gradually evolved, thanks to the perceptiveness, creativity, and hard work of Metz and his beach-loving compadres, into a retail brand that defines beach culture today. In « Lifestyle Retail, » Joe Dunn tells the Hobie Surf Shop story, from those first fledgling board shops in Dana Point and Honolulu to the stores today that showcase the swimwear, sportswear, boards, ocean-sports gear, and accessories that exemplify a life well lived, surfer-style. With a foreword by The Surfer’s Journal editor Steve Pezman and extensive photography from the archives of the Surfing Heritage & Culture Center, it’s an inspiring account of how Dick Metz and a cadre of beach bums built a thriving business around the stoke of the surf lifestyle.

AuteursJoseph C. Dunn, Steve Pezman
ISBN1945551550, 9781945551550
100 pages